Will I be forced to upgrade if I am under an old, “grandfathered” price plan? Until August 1st, 2018 you can remain on any grandfathered plan to which you are already subscribed. Related articles I’m currently on a Lob volume-based subscription. Can I still remain on an old, “grandfathered” pricing plan? Lob’s per piece print & mail prices just dropped. How did that happen? If I am not under the Enterprise plan, can I gain access to HIPAA compliant mailings for an additional fee? How is Lob’s Address Verification API priced? What happens if I exceed the maximum number of monthly mailings in my Lob Print & Mail Edition?