A self-mailer is a type of direct mail that is used for promotional marketing purposes and mailed without an envelope. A self-mailer can be a simple postcard, a catalogue, or a brochure that is folded any number of ways and sealed at the edge(s).
Starting 2021, Lob is introducing a new form factor that can be sent programmatically through our API and dashboard, the folded self-mailer. At the time of launch, we support two size permutations: 6x18” and 12x9” bifold self-mailers. The panels of the folded self-mailers will be sealed together by an adhesive zone, as shown in this diagram below.
Folded self-mailers are only available to our Enterprise Edition customers. We may explore expanding our self-mailer offerings with more sizes or fold permutations in the future. We do not offer HIPAA-compliant self-mailers at this time, and self-mailers do not have envelopes, by definition.
Learn more about Lob’s new folded self-mailer offering:
- API documentation & Github
- Design templates (h x w):
- Product specs
- Design guide (includes adhesive zone)
- HTML Creative Templates - Coming soon!
- Support Center
If you are an Enterprise edition customer or have an interest in enabling this new form factor, please reach out to our Sales team.